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May 11 2021, 11:33 am | BY Ricki Green | 10 Comments The plight and fragility of the world’s coral reefs are well documented with scarce excuse for optimism. However, the latest campaign from SHEBA promises to change that script with help from Aussie collective The Glue Society.   As part of MARS’ ongoing Sustainable in a Generation Plan, a team of marine biologists have designed a system where they can naturally restore coral reefs at speeds of up to four times quicker than normal conditions. They have been actively developing the restoration method in the Coral Triangle for ov...

Volkswagen rears Amaroks like horses in W-Series launch via DDB May 10, 2021 10:47 Volkswagen’s Amarok W-Series launch imagines a place where utes roam free and must be reared by expert handlers before they’re released onto the road. It all takes place at Walkinshaw Station, the setting for the integrated W-Series launch campaign created with DDB Group Sydney, and rolls out with a brand proposition ‘Reared for the road’. The hero TVC depicts the Amaroks as if they were horses, with their handlers training and refining the utes until they’ve been ‘reared for the road’. After whi...

Suncorp partners with scientists and creatives for One House to Save Many April 19, 2021 10:23 In response to the increasing intensity of natural disasters in Australia, Suncorp has worked with housing resilience experts at James Cook University, the CSIRO and Room 11 Architects to design and test a prototype home that is fire, flood and cyclone-resistant. Leo Burnett and the Glue Society were the creative forces driving the initiative, with an online experience and integrated campaign exploring the impact each of the building innovations can have on protecting homes. The story was shared a...

April 19 2021, 9:27 am | BY Ricki Green | 3 Comments As Australia battles record floods, destructive bushfires and powerful storms, it’s becoming undeniable – our natural disasters are growing in intensity and frequency. And as one of Australia’s largest insurers, Suncorp is determined to reduce the impact of extreme weather and help build a more resilient Australia as outlined in ‘One House to Save Many’ created by Leo Burnett, in collaboration with The Glue Society.   One House was designed to withstand and survive catastrophic weather conditions. The intent is to help red...