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Jeff bezos recognizes this. this is why amazon is making an aggressive move. >> rob: is online forcing brick and mortar stores to survive on a profit margin? >> reporter: possibly. the beauty of competition, it forces everyone to increase their game. you and i met back in 1993. i don't think neither one of us was demanding online sales. i imagine neither one of us can live without it today. it forced them to get much better. there's one near you in the meadowlands in new york. shopping center called the dream. in order to attract people, they don't just have retail. they have amusement parks. ...

Experiences soar by comparison. >> rob: toys 'r us, everybody went crazy, they went out of business. now they trying to make some kind of comeback. do you see more stories like that happening? >> you can because the nature of selling and retail is easier and easier all the time. toys 'r us and others may struggle in this. remember, sears used to be amazon. it used to be said that sears was the business that was going to put everyone else out of business. it's in decline now. remember, a&p super market. they are now essentially obsolete. it's in countries where businesses are the same for decad...