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Union, i'm not sure what the jeb bush brand is. >> but that's a very pundity kind of comment. >> except for the fact that jeb has disappeared a bit over the past deckade or so. so i think that makes it more of a challenge for him to define himself. one other thing though what i was just talking about going back to the midwest and the northeast, something you know a lot about his money, one of the reasons why that always worked is because the establishment always had the money, you could write a $1,000 check and guys like romney and mccain and dole were the ones -- now be nobody is crawling thr...

He was a republican's republican. >> and not anti-government. my dad is anti- this government but he does want things to work. >> i think he was probably more conservative than that. he was a small government guy, but he was conservative with a small c. and we've seen it time and team again in our lifetime where early on people catch attention and then sort of the establishment guys like jeb -- i call my dad a midwest republican. they run hot in iowa they run hot this new hampshire, they run hot in south carolina they run hot in florida. and then they take the turn and they go to the midwest a...

Tradition, jeb bush is the likely nominee. we tending to be as republican and nominate the conventional choice. so i think when you look at those numbers, they're pretty good numbers. they're steady numbers and he hasn't even announced. so i take very much consolation in the fact that he's always at the top of the list. he knows this conventionally, the republican party's base and 50% of activist republicans identify themselves as evangelicals. this has always been the challenge for middle of the road centrists. >> we talk about jeb versus the field. if i had to make a bet right now i'd take t...

Practical now or lose the primary to win the general without losing your principles it's not an easy task. >> let's get right to it. thank you so much for being with me. robert, you advised the last bush in office. how is what jeb said going to resonate with the republican party as 2016 fast approaches? >> i think so. and the reason why because he was a successful governor for two terms. he's bilingual. she's been a strong proponent of education reform and immigration reform. and also with a lot of conservatives feel comfortable with him. he's a conservative but he also has the ability to be a...

>> that doesn't change the fact that you're going to have -- >> here is the reality -- >> jeb bush is a conservative and conservative like him. >> we have to wrap this one up. i'll have you both back on. i'm thinking that maybe jeb and hillary will be in the headlines for some time to come. we're waiting any second to hear from speaker john boehner. he's yet to arrive from that closed door meeting. and when he does we'll bring you his statements live so you won't miss anything here on "the rundown."