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New research predicts that the success of the Apple One bundle will lead to Services accounting for more of Apple's revenue than any other category bar the iPhone.
New research predicts that the success of the Apple One bundle will lead to Services accounting for more of Apple's revenue than any other category bar the iPhone.
A Counterpoint Research study revealed that Apple services might account for a quarter of the company's revenue in 2025.
Apple's growing installed base, which is more than two billion devices currently, has created a flywheel effect on the growth of the brand's services business.
Apple's services revenue is likely to cross the $100 billion mark for the first time,, accounting for one-fourth of its revenue by 2025.