BBCNEWS The Media Show August 29, 2021 04:51:00
Look, i've done a lot of ad—funded programming. i commissioned it and i've made it for a number of broadcasters. i'm really interested in this area. we took the decision to take changing rooms out and present it to channel 4 with some money attached. i've pitched other ideas with a tonne of money attached, and broadcasters have still said no. in a way it doesn't matter if it is a good idea, they might be making a saving in that slot, layla knows this from being at itv. the risk you run in terms of your ad revenue and and in terms of not getting an audience to it, the paint brand didn't fund ...