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Jason Wu teams up with Wendy Yu's luxury beauty startup – Glossy

Jason Wu teams up with Wendy Yu’s luxury beauty startup
MAY 11, 2021
If it had not been for the pandemic, entrepreneur and philanthropist Wendy Yu would have worn a custom Jason Wu gown to the Met Gala in May 2020. One year later, there’s still no Met Gala, but Wu and Yu have made the most of it with a new beauty collaboration.
For China’s 5.20 shopping festival, fashion label Jason Wu created a special-edition clutch with Yu’s China-based luxury beauty brand Yumee, featuring six of Yumee’s luxury lipsticks. Priced at $305 or RMB1,968, the set includes one lipstick shade called “Met Gala” intended for a formal occasion or night out and will be promoted across both Chinese and international social channels. Launched in February, Yumee joins China’s growing number of digitally native C-beauty startups that have emerged and found success on e-commerce platforms.

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