Facing up to the inevitable
Facing up to the inevitable Jo Francis Friday, December 18, 2020 Drupa may have dared to dream a 2021 show was feasible, but a rude awakening was inescapable. Oh, how things could have turned out differently for Drupa. Back in 2015 the show’s organisers Messe Düsseldorf announced plans to shift the show to a three-year rotation, rather than four. At the time this change had the blessing of the Drupa committee. But at the last Drupa in 2016 major exhibitors pushed back on the plans and Drupa made a rapid u-turn, and returned the show to its four-year cycl...
Source: printweek.com