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Website. the address is openforum.com/yourbusiness and hit the ask the show link to submit a question for our panel. if it's easier just send an e-mail to yourbusiness@msnbc.com. our next guest says taking a look at your current customers is a great way to figure out who to target to be new customers. joining us now is john jantz, best known for creating the duck tape marketing system. his new book is "duck tape selling." hi, john. >> hi. >> this is a great topic because this is how you gain revenue by getting new sales leads. talk to me about how you can use your current customers to get ne...

Page and you can, in fact, deliver. the solution that he proposed or that kind of combination, there's one company they can buy that from. so what he's doing is piecing together something that i -- frankly i think it has a lot of great opportunities. obviously the risks carol talks about exist. that company i would suggest will be much more nimble in how they can respond and react and change and grow with customers. so the real positive of that is you can have a start-up company that can partner with other folks that have proven and down the road and it can be a great way to lift you up and ge...

Question. so we are no longer really typing customer service responses. we take a screencast and customers love watching the individual yoempt it's a medium they're used to seeing and they're used to acting on that information. it's time now to answer some of your business questions. let's get our board of directors in here to help us. carol roth is an on air contributor at cnbc. she's a former investor banker and entrepreneur and investor. john jantz is best known for creating the duct tape marketing system. his new upcoming book is called "duct tape selling, think like a marketer, sell lik...

Be active on the ones that are most likely to attract the audience you want to connect with. and five, failing to measure. you should be monitoring the results of every campaign and using that information to make your future efforts more effective. >> when your customers go to google or bing or any search engine and look up what your company does, how far down does your link show up? there are different estimates out there, but many people have gauged that a number one spot can get you 30% more click throughs than a number two spot, and it just goes down from there. point is, if you're not con...