Demand for healthier energy drinks 'continues to grow', says Carabao
Demand for healthier energy drinks ‘continues to grow’, says Carabao Print 13th May 2021 Health has become a “key driver of purchase” in the energy drinks category, according to Carabao’s 2021 “Taste of the Nation” report. The report, which launched today (13 May), has found that the demand for healthier energy drinks is continuing to grow, as an association with being “healthy” is the second biggest purchase driver in the category. Compared to the brand’s 2019 report, health was “not even considered as a key driver of purchase”. “Taste” has been found to be a top...
Source: talkingretail.com