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A special steak featured, a special menu item you can't normally get, a special entertainer, special pairing of wine and food. or a special pairing of cell phone services. it could be any collection of products to add value and fun. doesn't have to reduce price. >> and then the last tip that we have is use all four walls. use marketing interestingly. >> think of it as your real estate. i want to get signage on the walls, on my tables, in my customers' hands. want to communicate my messages. inside the four walls of your business is a lot of real estate to do that. you want to use it smart. >> ...

We care about. and we just want to make sure that do i sell it, do i dissolve it? >> all right, i'll start with you, nick, because you had a couple of successful exits yourself. how do you figure out what the endgame is? >> great question. sometimes you know going in, right, if you had investors coming in, you know what you're headed for. in this woman's situation, it sounds like she developed the business on her own and now needs -- needs to find a good place for it to land. maybe it is opposed to looking externally, the way to do it is develop someone internally. someone comes in a junior le...

Know people like your restaurant? >> absolutely, jj, as i was watching that piece, not to be insensitive, i'm thinking as i'm sure you say to your 5 year old on a regular basis, life's not fair and we have to just deal with it. there's certainly some things that are frustrating and times you're missing some reviews, but i think the best thing to do is try to use the feedback in a positive way, reach out to people if there is a problem, and use it to make your business better when you can. >> so in what way, john, have you worked with people who have dealt with this issue? >> we have. and what ...

The smaller more community-sized banks? >> john, i think she's asking the right question in asking how to build a relationship because ultimately a lot of this comes down to relationships. >> years ago i used small banks and they all got gobbled up by the big banks. the signs changed four times in a year. i get more personal service and i won't mention which one out of a large bank now because the banker and the branch i work with than i have out of some small banks. it isn't big or small. it is the branch and the banker you're working with. >> how do you build a relationship? >> she's on to t...

Yelp page you'll find they're listed with a four-star rating and they still aren't paying for advertising. we asked yelp about this and they say, maybe the publicity got their customers engaged but there was no change in the automated yelp algorithm. >> fairly or unfairly, the effect that a negative write-up on a review site like yelp can have is potentially devastating for a small business's bottom line. let's see what solutions our panel has. nick marsh is here focusing on the restaurant business and john taffer host and co-executive producer of "bar rescue," also the president of the nightc...