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Sponsorship market expected to grow this year following 24% drop Markets have agreed to sponsorship deals at rates 50% less than what they would have garnered pre-Covid. Vodafone’s partnership with the IRFU was again voted by the industry as the best sponsorship of the past year. Picture: Bryan Keane Inpho Tue, 19 Jan, 2021 - 06:56 Alan Healy The value of Ireland's sponsorship market fell by €54m last year due to the impact of Covid-19 with seven in 10 sponsors decreasing their sponsorship investment during 2020. The annual sponsorship survey by Onside reveals the value of the market fel...

Sponsorship is expected to return to modest growth in 2021 after an estimated €54m was knocked off the value of the Irish market last year. The annual Onside Irish Sponsorship Industry Survey forecasts that the Irish sponsorship market will return to growth of 7pc in 2021 to reach €182m. Seven in 10 sponsors in Ireland decreased their sponsorship investment during 2020, with 91pc of these blaming the pandemic for the cuts. The Onside annual report flags concerns that the pandemic is putting downward pressure on the value of sponsorship rights, which Onside founder and CEO John Trainor s...