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Leaders from Sony, Diaego, Salesforce and VMLY&R Commerce explore the potential of gen AI for customer engagement in retail to create an end-to-end, connected commerce experience. Watch the full discussion here.
WARC’s Chiara Manco looks at how the 2020 DMA Awards winners used data to better understand and connect with their audiences. Creativity, strategy and results – these are the three pillars against which DMA Awards entries are judged. The 2020 winners – announced at a series of online events – have not only delivered against each pillar, but also showed a more human side to data. BT Sport and Klarna: fuelling passions and redefining experiences When judges discussed BT Sport’s Unscripted campaign during the online ceremonies, one comment came up time and time again: “I wish I had t...