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Little Black Book, Heineken’s Tanya Lubis and Jonathan O’Lone and Le Pub’s Cyril Louis tell Laura Swinton about a paranormal campaign and experience that puts a spooky spin on the brand’s Work Responsibly message
Le Pub APAC has released Heineken’s latest Work Responsibly campaign, created in collaboration with global Korean actor Park Hyung Sik, sheds light on the overworking culture in Singapore and Malaysia through a series of ghostly encounters.
Heineken spotlights the community spirit of gaming culture to break stereotypes about that audience
BBH Singapore has partnered with LePub Italy to launch this new campaign for Heineken Silver because there’s nothing like walking into the club and ordering one. Except walking into the club wearing Heineken Silver.