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When Madelyn Chung was growing up, just a handful of stores had Lunar New Year displays. Now she looks at the proliferation of Lunar New Year retail sales and marketing campaigns across Canada with a more critical eye.
Western retailers grasping onto holiday as means to make money
Western retailers grasping onto holiday as means to make money
Western retailers grasping onto holiday as means to make money
When Madelyn Chung was growing up, just a handful of stores had Lunar New Year displays. It felt like a special homage to her Chinese culture.