Detailed text transcripts for TV channel - MSNBC - 20150813:07:26:00
Who say kasich has momentum now. you pace for itself down the road. >> what do we know about the efficacy of ads? my sense is it doesn't last very long but they can have an effect. when you start to dump buys in. >> the half life, usually you would conserve your money until the end. if you want to create momentum. it is usually a fake term when journalists apply it. when you want people to give you money, it helps to be on that primary stage and not the junior stage. >> that's the new rule. making this cut-off. the national polling early on. the key thing, the normal logic of political ad buys...
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