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PR gurus launch gibberish factory Save Share It is a dire, present-day irony that so-called communications professionals are among the very worst operators of the English language. We’re ordinarily loath to waste anyone’s time wrestling with plain gibberish, but the announcement of a new “communications and social innovation consultancy” from former Weber Shandwick strategy chief Ian Rumsby – and business partners Drew Klonsky and Their enterprise is called Aeio. Presumably they couldn’t afford the last vowel. “We built Aeio to help organisations uncompli...

Former Weber Shandwick Leaders Launch Australian Consultancy Ian Rumsby has joined forces with Jye Smith and Drew Klonsky to launch Aeio, focused on communications and social innovation. Arun Sudhaman 08 Feb 2021 // 12:58AM GMT SYDNEY — Former Weber Shandwick Asia-Pacific strategy chief Ian Rumsby has joined forces with two other agency veterans to launch a new consultancy focused on communications and social innovation. Rumsby will serve as managing partner of Aeio, alongside former Weber Shandwick Asia-Pacific digital head Jye Smith, who oversees creative and strategy, and ex-RGA strate...