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From GMA News TV to GTV  | BusinessWorld


February 23, 2021 | 12:04 am
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Rebranded station goes after younger audience by expanding beyond news    
THE KAPUSO Network’s second free-to-air channel, GMA News TV, is rebranding as GTV beginning Feb. 22, offering “the news you trust and new shows to love.” Aside from a large number of news programs, it’s programming mix will now include basketball,  rom-coms, public affairs and lifestyle shows, and anime.
“We’ve noticed that the audience now, especially during this time, they’re looking for more variety. So, while we’re retaining the love and trust that news programs of GMA News TV, we’ve started adding a lot of other shows,” Annette Gozon-Valdes, GMA Films, Inc.’s President and Programming Consultant to the GMA Chairman and CEO, said during an online press conference on Feb. 19. “[So,] the name GMA News [TV] wouldn’t really be any more because of the variety of shows.”

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