BBCNEWS Asia July 3, 2024
All shot through the roofs on key match dates, up three to five times the usual. And the world cup could be a big bonanza for businesses coming at an opportune time when indians have already begun losening the Purse Strings ahead of the big festive season. Online Food Delivery Companies and streaming apps could benefit substantially as millions tune in, with their food and drink to watch the matches. Some reports suggest that disney, the official media partner has as many as 20 brands for Sponsorship Deals across online and tv platforms. This is notjust the game, notjust religion, but a big bi...