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Efficiently. you still have to go out and find funders and pitch your business? >> yeah. it's an empowerment tool but the first thing i tell entrepreneurs is we're not going to change the psychology of raising a check. you need to go out there and you need to hustle. i consider myself a hustler. i'm in the position i am in today because i hit the streets, i meet with people and i make relationships. that's how you raise capital. you need to get out, you need to hustle. you've seen with kick starter, the people that are successful they put in a ton of prep work before they launch their campaign...

Your point is it's too complicated? it is a moral issue here wayne. if you want to help those in need start a kick starter for them. pass around a collection plate. that's the moral problem here. the sense you have to help someone in need just because you're alive and you have the money to help them. >> no you should have -- >> no wrong, wrong. >> go ahead, wayne. >> wrong, wrong, wrong, wrong. you're making it a moral problem. it's not a moral problem. it's the fact that the federal government doesn't know what the hell they're doing. they can't find their tushey from first base. >> does it b...

Of the family business institute. he's written three books about business families. thank you both for being here. >> thank you. >> you're welcome. >> let's start with the first question. again, all the questions today are about family businesses. the first one is about access to funding. >> as a family-owned business how difficult is it to get funding from general resources such as sba, venture capitalists or crowd funding? >> wayne i'm going to start with you since you've written so much about this. i was talking to a friend of mine who runs a business with her husband and she said that fund...

You guys. i want two scores from one to ten. first, the product. what do you think of the product. second, the pitch. what do you think of the pitch. so these come in both of these colors, right? is this the entire set of what you sell? >> they come in both of these colors and actually four more. we actually use organic vegetable dyes to color. >> congratulations on kick starter for already hitting your goal. you still have more time? >> still have 23 days remaining. would he hope we continue to make progress. >> michael, let's start with you. the product and then you can show it. >> 7 for the...

I don't know i should choose you. ultimately i'm investing in you. i didn't get that. >> yeah. it's great advice too. there's so much here. it's such a story that could come out in your presentation. >> okay. erica? >> i think you did an excellent job. i'm giving you an eight for the product and the reason because your green business model is huge. i think it's a unique value proposition. however, also, on the pitch i gave you an eight because i would love to see a little bit more numbers, traction you did say you met your kick starter goal which i think is fantastic. all right. great. >> than...