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Opinion | Influencers Are the New Televangelists

How did influencers become our moral authorities?
Credit...Illustration By Nicholas Konrad / The New York Times; Video By Getty Images
By Leigh Stein
Ms. Stein is the author of the novel “Self Care,” a satire of the wellness industry and influencer culture.
March 5, 2021
On Instagram, I follow 700 people, mostly women. One hundred of those women follow Glennon Doyle, whose memoir “Untamed”
has been on the Times best-seller list for 51 weeks.
Fans of Ms. Doyle’s gospel, an accessible combination of self-care, activism and tongue-in-cheek Christianity (“Jesus loves me, this I know, for he gave me Lexapro”), can worship at any time of day or night at the electric church of her Instagram feed. By replacing the rigid dogma of religion with the confessional lingua franca of social media, Ms. Doyle has become a charismatic preacher for women — like me — who aren’t even religious.

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