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Disney + Hotstar signs nine sponsors for India vs England series

Disney + Hotstar signs nine sponsors for India vs England series
It has three distinct price offerings – Disney+ Hotstar VIP, Disney+ Hotstar Premium and an ad-supported basic tier available for customers.Premium
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NEW DELHI: Star India owned over-the-top (OTT) video streaming platform Disney+ Hotstar on Wednesday said it has signed nine key sponsors for the ongoing India vs England series which started on 5 February.
Fantasy sports platform Dream11 has come on board as the co-presenting sponsor, with ICICI Bank and Tata Cliq as the ‘powered by sponsors’. Online food delivery platform Zomato, edtech firm Unacademy, online healthcare startup 1MG, ICICI Prudential Mutual Fund, Kingfisher Storm Soda, and Kingfisher Packaged Drinking Water have been signed-on as associate sponsors.

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Disney+ Hotstar Onboards Nine Sponsors For Paytm India Vs England Series

Disney+ Hotstar Onboards Nine Sponsors For Paytm India Vs England Series
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Disney+ Hotstar onboards 9 sponsors for India-England series

The series began on 5 February.
10 Feb, 2021 - 11:46 AM IST | By indiantelevision.com Team
KOLKATA: Disney+ Hotstar has brought on nine key sponsors for the ongoing Paytm India vs England cricket series. Dream11 has come onboard as the co-presenting sponsor, with ICICI Bank and Tata Cliq as the powered by sponsors. Zomato, Unacademy, 1MG, ICICI Prudential Mutual Fund, Kingfisher Storm Soda, and Kingfisher Packaged Drinking Water have been signed on as associate sponsors.
The England tour of India, currently underway, began on 5 February and will conclude on 28 March 2021. The series comprises four test matches, five T20 matches, and three ODIs.
“International cricket has come back to India after a while, resulting in a tremendous high-energy, positive sentiment from both, fans and advertisers, alike. Advertiser interest has been at an all-time high, which shows in our completely sold out ad inventory on the key T20 and ODI matches. Disney+ Hotstar has highly engaged affluent audiences that appeal to brands across several categories – gaming, BFSI, e-commerce, edtech, and CPG, to name a few. We are excited at the opportunity for brands to see the impact of Disney+ Hotstar’s innovative solutions on their marketing goals,” said a Disney+ Hotstar spokesperson.

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