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Feel. then they watched it and didn't feel it was great. you get this 6-second thing and it it loops and it loops and it loops. >> i found "wall street journal" reporters using vine. a lot of times they post their own family pictures which is more fun. i still feel like six seconds what does it reflect our short attention span? >> at the con veptions i -- conventions i remember 15-second videos on another group called tout and that seemed short. but six seconds? a lot are really funny. that's what is driving this. there are companies like ge and other mobile companies who are hiring viners to ...

Feel. then they watched it and didn't feel it was great. you get this 6-second thing and it it loops and it loops and it loops. >> i found "wall street journal" reporters using vine. a lot of times they post their own family pictures which is more fun. i still feel like six seconds what does it reflect our short attention span? >> at the con veptions i -- conventions i remember 15-second videos on another group called tout and that seemed short. but six seconds? a lot are really funny. that's what is driving this. there are companies like ge and other mobile companies who are hiring viners to ...

Feel. then they watched it and didn't feel it was great. you get this 6-second thing and it it loops and it loops and it loops. >> i found "wall street journal" reporters using vine. a lot of times they post their own family pictures which is more fun. i still feel like six seconds what does it reflect our short attention span? >> at the con veptions i -- conventions i remember 15-second videos on another group called tout and that seemed short. but six seconds? a lot are really funny. that's what is driving this. there are companies like ge and other mobile companies who are hiring viners to ...

I think it loops into the larger questions over how, just how messy this implementation process is going to be. and i think this is going to connect quite directly to public opinion on obama care because if we see more stories about potential data breaches, government employees or government databases not being as secure as they need to be, with folks' information as this enrollment process continues, that has a direct negative political impact. and i think that's just one of the larger issues of implementation here. >> and shane, speaking of the enrollment process, you have these navigators, ...

Have 34 million different combinations of calories for people? >> yes. exactly. it was one of the many provision in the 2700-page bill and surprise, surprise, written overly broad. it loops in a ton of other businesses that it wasn't meant to cover originally, like small grocery store, convenience stores if your locally grocery store has pasta salads. they have to show calorie counts for different size option you can buy. and for places like domino's, as you said, there are 34 million different combinations. and just to have those combination calorie counts listed on-line is not good enough. t...