Detailed text transcripts for TV channel - MSNBC - 20110206:13:27:00
Football? i think it's pretty brilliant, you know? i mean, the reality is, they know their audience and they know that they're going to be willing to pay for it. so, it's very exciting. and the puppy bowl, you know, 62% of households have a pet. that's amazing. >> yeah. and how well do these things do in terms of ratings? at least we're talking about it, which is part of it, getting it out there. >> it's the seventh lingerie bowl and i think the fourth puppy bowl. so you know, it's obviously quite popular. the puppy bowl goes on for two hours with a kitty break, kitty halftime show. >> the thi...
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