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Twitter owner elon musk changed the bird to an "x." this is the sweeping rebrand of an everything app, banking and payments, too. keep in mind, elon musk acquired twitter and said yesterday that the company would bid adieu to the twitter bird. x.com directed you directly to twitter.com. and the tweets will be called xs. it's all part of elon musk's big rebrand. he loves "x," we know that with model x for cars and spacex, now twitter. >> kristina partsinevelos, thank you very much. the u.s. men with quarters that broke barriers. you see the five there. i want you to see one of them, the legen...

Musk has tweeted that X.com "has great sentimental value" to him. But focus groups from his PayPal days weren't as high on the website name.

The richest man in the world has an affinity for the letter X — though not all Twitter users were happy with the rebrand.

Everybody will still call it twitter, won't they? everybody will still call it twitter, won't the ? ., �* ~ ., twitter, won't they? i don't know, this is ground _ twitter, won't they? i don't know, this is ground that _ twitter, won't they? i don't know, this is ground that we _ twitter, won't they? i don't know, this is ground that we have - twitter, won't they? i don't know, this is ground that we have known j this is ground that we have known for well over a decade, suddenly it will disappear. in marketing circles, some people might be scratching their heads, wondering why you would throw...

Whether you can logon at x.com, and whether he might be forced into a u—turn, because it would be the first firm that rebranded and then said, actually, the last one was better? . , , said, actually, the last one was better? ., , , ., better? that is why i said that brandin: better? that is why i said that branding experts _ better? that is why i said that branding experts might - better? that is why i said that branding experts might be - better? that is why i said that - branding experts might be somewhat surprised that you would give up a known brand and start from scratch, and try and bu...