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>> celine and la la ling co-owner started in their late teens. >> we learned so much from her. >> just the relationship with people. >> what benefits us is how much trust she instilled in us. we learned a lot in feeling like our opinions were valid and worth sharing and she gave us a lot of freedom in the store as sales girls. >> ling was ahead of her time when she opened the doors to the whimsical world of la la ling in 2004. she set out to create a one-stop shop for cool moms looking for edgy art, cool toys, and a sense of humor, and she also experimented with interactive journeys. >> we had...

This space back here was our kind of little think lab. and then we also had a hair salon. >> la la ling was quickly a go-to destination in l.a. for anyone looking for family fun and the latest fashion accessories in furnishings. seven years in, when the economy was taking a toll on the retail world, ling started thinking about closing up shop. >> the concept of closing the store was tearing at my soul. it's a lot of blood, sweat and tears to open your own business. retail, for boutiques is really tough. >> she couldn't fathom the idea of la la ling closing its doors and the thought of taking o...

Her tracks and said, well, how would you feel if we took over? >> i burst into tears. because to me, it's the best thing because it's sort of like handing over a family business to two of my daughters in some ways. for them to take over ownership was a dream come true. they had such great ideas and new energy. >> the surrounding community of small businesses and loyal following of la la ling customers immediately embraced celine and cara as the new owners. >> it's really close-knit. >> people are loyal to this neighborhood. there's a real sense of identity. >> our neon sign that says meet me i...