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Tide of corporate money behind them, from bayer and dow agra sciences, and dupont, and basically no one was on the company's side in the fight. but those companies put so much money into it that they totally swamped the other side. and the modified food issue appears to have failed. it was dr. bronner and 10,000 donors across the state against coke and pepsi, yeah, the coke and pepsi side looks like they probably won. there is a reason the companies knew that pouring out this money in washington state would be effective. that reason is called california.

Building, and then others just rolled around in the dollar bills like it was snow. that was a protest at the senate. and people involved in throwing the money that day and rolling around in it got arrested. turns out one of the guys arrested there was the sort of activist-in-chief for the tingly soap company, dr. bronners, you know, the doctor that has an excellent sense of humor. josh harkins at mother jones reported that he got involved in one election. as you see there on the label for the soap, dr. bronner took the side on 522, a washington ballot measure where products taken from genetica...

And californians supported that kind of labeling by huge margins in the polls until ads like this started flooding the state. >> they would create a legal nightmare. this ill lodge gal unfair labeling proposition makes no sense and would increase costs for california farmers and food companies by over $1 billion a year. >> administering 37 complex regulations. >> the people who funded those were monsanto, pepsi, dupont, kraft foods. the same in washington state this year doing it in california last year. and the corporate side outraised the other side. 5:1. they dumped $50 million of advertisi...

They raised $22 million, and they raised all of it from out of state. actually, i should modify that. of the $22 million they raised, they raised $550 in washington state. not $550,000, $550 out of 22 million, which means that pie is not to scale. 10,000 people from across washington state contributed to the yes, contributed to the yes on labelling side. basically, nobody from washington state contributed to the no on labelling side. but the no side had such a huge tide of corporate money behind them, from bayer and dow agra sciences, and dupont, and basically no one was on the company's side ...

Support labelling jen ittingly modified organisms, californians said yes by huge margins. on the ballot, prop 37. and californians supported that kind of labelling by huge margins in the polls until ads like this started flooding the state. >> they would create a legal nightmare. this ill lodge gal unfair labelling proposition makes no sense and would increase costs for california farmers and food companies by over $1 billion a year. >> administering 37 complex reg -- regulations. >> the people who funded those were monsanto, pepsi, dupont, kraft foods. the same in washington state this year d...