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In one of the most frightening winters in recent memory, when coronavirus is killing thousands, and millions of children are barred from their classrooms, struggling for enough internet to learn, Campbell’s Soup made a decision. It would fight, in its cozy way, for kids’ right to take a day off.
But the iconic food company’s “Save the Snow Day” campaign, launched this month, isn’t finding a universally warm-and-fuzzy reception with its intended audiences: parents, and the K-12 leaders who make snow-day decisions.
“Staying home behind a bowl of soup with your kids, the parents in my most struggling schools would think that sounds m’m m’m good. But the reality is, most of our parents are essential workers. They can’t just take the day off,” said Sonya Thomas, the executive director of Nashville PROPEL, a group that teaches parents in low-income neighborhoods how to advocate for better schools.

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