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Following the ads started airing on TV channels, several Twitter users started calling out the brand for promoting rape.
Layer'r Shot: Delhi Commission for Women wrote to Union Information and Broadcasting Minister Anurag Thakur demanding a ban on the controversial ad.
Responding to growing outrage over a body spray advertisement by Layer'r Shot, the Advertising Standards Council of India (ASCI) has stated that the the two videos are in "serious breach" of their code and against public interest.
Layer'r Shot released two advertisements, that netizens say, are problematic and promotes rape culture.
The government has asked Twitter and YouTube to take down two controversial ads by a body spray brand which sparked a massive controversy for their "derogatory" content.