Embrace this learning mindset and when we set up systems in our organizations to actively learn and listen, an learn from our failures and from our flaws and from our weaknesses, it presents an opportunity for us to improve our product and to build loyalty among those people that were once haters. now, we've got to weed out the nonsense from the trolls that are out there. however, i think that when we do this, though, then it creates an environment where we're constantly improving and allows us to start with a minimum viable product and grow from there. >> talk to me, you say build systems. >>...