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Banijay Names new CEO for France

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| 17 July 2020
In the latest of a series of corporate moves by the growing content producer and distributor, Banijay has confirmed that François de Brugada will continue in his role as chief executive officer for France.
Brugada has been with Banijay since its inception in 2008, playing a pivotal role in its international expansion, first as EVP for content and later COO. In 2015, he transitioned into the role of CEO for Banijay France and has led the country’s leading entity ever since. Previously, he was at M6 Group, where he fulfilled the roles of head of commissioning for unscripted shows and art director for channels.

Francois de Brugada Heads Banijay France After Endemol Shine Takeover – Variety

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Following Banijay’s takeover of Endemol Shine Group, Nicolas Coppermann, president of Endemol Shine France, will be stepping down at the end of July, with François de Brugada taking the helm of Banijay France.
As CEO of Banijay France, de Brugada will spearhead the combined unscripted and scripted footprint and lead the company’s talent base.
Post takeover, Banijay France will comprise 10 production outfits, including Adventure Line Productions, Endemol Shine France, Banijay Studios France, H20 Productions, Banijay Production Media, KM Productions and Banijay Productions France, among others. The offering will include some highly popular brands such as “Koh Lanta,” “Fort Boyard,” “Taratata,” “Miss France,” “Les 12 Coups de midi,” “Touche Pas à Mon Poste,” “28 minutes,” “Les enfants de la télé,” “Les Marseillais” and “Une saison au zoo.”

Report: Entertainment formats still dominate prime time

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In 2019, the entertainment genre still featured prominently on television, according to the most recent edition of the Entertainment TV Report conducted by Glance which studied this category across 11 countries. Looking at prime-time in particular, across the 91 channels in the study, on average close to 4 programmes out of 10 were entertainment formats and these shows provided a boost to the audience ratings for two thirds of these channels. Although locally produced original programmes accounted for 65 per cent of entertainment shows aired during prime-time, adaptations were expanding too.
“Entertainment adaptations are increasingly being broadcast by channels: 32 per cent of entertainment during prime-time, +2 percentage points on 2018. They are also drawing in a larger audience: 36 per cent, +1 percentage point on 2018. In some countries such as France, Spain, Sweden and Israel, the national charts featured more adaptations than original content shows,” noted Candice Alessandra, International Research Manager at Glance. She continued: “Moreover in 2019, one out of three entertainment shows featured in the charts of the nations studied were franchises of global hits.”

Carla Moreau, Manon Marsault, Julien Tanti et les autres se retrouvent tous ensemble, cette photo fait parler

Carla Moreau : Les Marseillais se sont retrouvés tous ensemble et ils ont profité de ce moment pour l'immortaliser en photo.

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