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Than defenses of his personal record. in the end, obama beat romney by ten points. on the economic values question that was this, which candidate is more in touch with people like you. 53% said romney's polauolicies d favor the rich. just 10% said that about the president's policies. and romney, the first republican nominee in the history of our poll to go into a convention with his personal rating under water and campaign with a painful number, just 47% of voters viewing him positively. the obama campaign was also able to get more bang for the buck because they bought ads early and they were ...

On the economic values question that was this, which candidate is more in touch with people like you? 53% said romney's policies would favor the rich. 10% said that the about the president's policies and romney, first republican nominee in the history of our nbc sls "wall street journal" poll and ended with a painful number, 47% of the voters viewing him positively. the obama campaign was also able to get more bang for the buck because they bought ads early and they were very careful about where to buy the ads. in the last week of the election, the obama campaign paid $550 for a single ad in r...

Zingers carefully. you think this was spontaneous? reagan to carter. >> there you go again. >> reporter: scripted. so was this. benson to dan quayle. >> i served with jack kennedy. i knew jack kennedy. kennedy was a friend of mine. senator, you are no jack kennedy. >> reporter: lesson two, think spelling bee. memorize every possible answer. mistakes will define you forever. don't get the obvious stuff wrong. >> there is no soviet domination of eastern europe. >> reporter: have a plan to handle bizarro curveball questions. >> if kitty dukakis were raped and murdered -- >> reporter: mr. dukakis,...

Latest updates on this topic from reliable sources.

Latest updates on this topic from reliable sources.