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Feature: China's farmers harvest benefits of geographic indications - China News - Vimarsana News

Feature: China's farmers harvest benefits of geographic indications - China News

2020-12-24 07:35:35 GMT2020-12-24 15:35:35(Beijing Time) Xinhua English by Xinhua writers Yuan Quan, Zhang Dan, Quan Xiaoshu CHANGSHA, Dec. 24 (Xinhua) -- Geographical indication (GI), a type of trademark commonly used in global food and wine markets, is now helping farmers in central China battle poverty. Sangzhi County, in the city of Zhangjiajie, Hunan Province, is known for its distinctive pillar-like peaks and precipitous cliffs that featured in the movie "Avatar". With a population of 470,000 and 28 ethnic groups, it was once home to some of the poorest areas in China. In past de...

Source: sina.com
Brands are 'golden key' to escape poverty- China.org.cn - Vimarsana News

Brands are 'golden key' to escape poverty- China.org.cn

Adjust font size: A worker packs white tea cakes in Hunan Xiangfeng Sangzhi White Tea Co Ltd on Dec 16, 2020. [Photo by Zhao Shiyue/chinadaily.com.cn] By integrating patent technology, trademark brands and geographic indications, to end poverty, China has constructed what are called "golden keys" to raise villagers' incomes and boost agriculture sector development in rural areas. Geographic indication, or GI, is a sign displayed on products showing their geographic origin. This designation is a marker for product quality and reputation, determined by the location's specific environmental and...