Detailed text transcripts for TV channel - MSNBC - 20170219:12:58:00
Always need to? >> i don't think it's necessarily the product. i think it's the why. so i don't know if you've seen the ted talk around start with why. >> yes. many times on the show, yes. >> exactly. it goes back to that. you have to start with a purpose of the business. >> yep. >> so while your product may be something like legal services, there might be a different why behind it and people relate to that. >> all right. thank you both very much. great advise. >> thank you. this week's your biz selfie from reid libby in vienna, virginia. he installs lawn irrigation and lighting systems an h...