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National television interview for two months before that. >> hillary clinton would have been better served if she did more press. the more you do it, the better you get. one thing that jeb bush is doing is out there every day answering questions trying to become a better candidate. it would have helped her. >> it hasn't helped jeb. his poll numbers have gone down. >> it's a good thing to do if you're a candidate and she can just get over some of her defensiveness with the press which is one of the other things that is hurting her. >> did hillary who refused to apologize and sorry about confusi...

National television interview for two months before that. >> hillary clinton would have been better served if she did more press. the more you do it, the better you get. one thing that jeb bush is doing is out there every day answering questions trying to become a better candidate. it would have helped her. >> it hasn't helped jeb. his poll numbers have gone down. >> it's a good thing to do if you're a candidate and she can just get over some of her defensiveness with the press which is one of the other things that is hurting her. >> did hillary who refused to apologize and sorry about confusi...

National television interview for two months before that. >> hillary clinton would have been better served if she did more press. the more you do it, the better you get. one thing that jeb bush is doing is out there every day answering questions trying to become a better candidate. it would have helped her. >> it hasn't helped jeb. his poll numbers have gone down. >> it's a good thing to do if you're a candidate and she can just get over some of her defensiveness with the press which is one of the other things that is hurting her. >> did hillary who refused to apologize and sorry about confusi...

It starts with likability, right? >> it definitely does. if you have someone whose personality is one of passion, if their character and the way in which they interact with you is one of they tell you like it is, assert their stand points, they won't let naysayers get in their way, you have a vision, when you have a character like that, that's somebody you want on your side. so that is the likability factor. >> is it more important than actually the issues? >> for many people, likability is more important than the issues because likability comes first. it's the first thing that you see before ...

On the stage in the spotlight like this. >> he loves it, enjoyed it. for a lot of presidents, this is their likability factor. this is the time where they can show america, you may not be happy with me, but i can be funny. i can deliver. for bush, it works, you want to have a beer this guy after you saw him on air. >> then video, bill clinton, his last dinner, he had a funny video, going back to the white house, nobody was there. that may be part of cecily strong's part. she's not a stand up comedian, per se, but it will be interesting to see how she approaches this situation. i think she will...