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The way he answered them. but you're right, he is given a bit of a forgiveness factor from viewers and voters in the gop electorate because he is plainspoken and they like him. there is a likeability factor. in fact the intensity in our poll, herman cain is at the top of that list as far as who people like and who they think would be good. president obama does well actually in, if he were to win, if he were to win the election, there is actual a 24% said they would be very happy. this is across both idealogical spectrums, republicans and democrats. herman cain is at 22% there. and mitt romney ...

And mike huckabee was immensely likable and not everybody in that field meets that likeability factor. >> i don't think he drinks. >> no, he doesn't -- >> i don't think you'll have a beer with him. he'll sit at the table with you. >> somebody who might want to have a coke with him. and i don't know that there are a lot of people in that field who have demonstrated externally that level of likeability. >> niki, kiki, thanks so much. great perspective. all right. i'll toss it over to the guys, steve and brian. >> thank you very much, ainsley. come on over here. >> after you. >> all right. a mid-...

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A democratic legislature. this is a man who fixes problems and creates jobs and makes things work. that is the most important thing mitt has to convey. >> the polls show it is it a virtual dead heat but the president comes out on the issue of likeability. is it the economy, stupid or likeability that is the top issue and why is mitt romney having a tougher time on this issue of likeability in and of itself. >> you know, mirks -- mitt is a disciplined individual and goes about thing necessary a quiet disciplined way. that may not resonate a big number on the likeability factor. it resonates in ...

Averaging 2.8%. the likeability factor. his job approval rating, mid 40s but a lot of people like him personally. a gallup poll came out last week in the likeability category, mr. obama scored 60%. mitt romney just 30%. can likeability trump the economy? >> it certainly hurt mitt romney he hasn't warmed up to the american people. mike huckabee said mitt romney reminded him of a guy that was going to fire you from your job if he didn't like you. he has a chilly personality. he has warmed up a little bit. i think voters are going to view the economy as more important. mitt romney has a real chal...