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By Niamh Leonard-Bedwell2021-06-09T15:12:00+01:00 Source: Malibu Its new watermelon flavour – available in a liqueur and RTD format – will appeal to 18 to 24-year-olds, said Malibu Malibu has launched a duo of watermelon-flavoured products to appeal to Gen Z consumers. Its new fruity flavour – available in a liqueur and RTD format – offers a “slice of summer” to 18 to -24-year-olds, the brand said. Malibu Watermelon (21% abv) is billed as a “tropical thirst quencher”, combining Caribbean rum with the refreshing taste of the fruit (rsp: £15/70cl). The Watermelon Lemonade RTD...

Hooch is moving into the spirits market with the launch of three ready-to-drink flavoured spirits. The range consists of a Lemon Gin, a Raspberry &

Hooch is moving into the spirits category. The flamboyant RTD brand has unveiled a trio of 37.5% abv spirits: Lemon Gin, Mango & Lime Rum, and Raspberry & Lemon Gin. They were “based on the classic Hooch alcopop”, said the brand, offering a “fruity zing”. Hooch owner Global Brands worked with a third party manufacturer to bring the drinks to market. The opportunity in spirits was “sizeable”, said Global Brands senior brand manager Charlie Leaver. “Following a boom in gin popularity over the past 10 years, consumers are beginning to shift towards sweeter, often fruit-flavoured, v...