BBCNEWS The Media Show June 4, 2024 17:57:00
Just been through this big push at christmas, is this a lull period? when�*s the next peak for the advertising industry? i think we're about to experience it. i think that what we've just seen through covid was a load of brands that learnt the hard way have been forced not to advertise. and i think a lot of people emerged realising that advertising is the secret power and the secret weapon, really. so i don't think the cuts will be as strong. i think that people are going to have to regenerate interest in the economy and get some spending happening. there's a thing called the lipstick effect...