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Of detect child pornography on facebook. it's very effective. >> it's not just algorithms they hire people to go through screens of material and flag it. there are systems in place for taking offensive material down. >> why aren't they doing the same thing -- >> it's a question of scale. they probably are doing this with isis as well. the problem is you know, if somebody sees a message and that gets spread if someone is spreading child pornography, usually they're not sharing that with friends. it's staying pretty close to the source. this spreads very quickly. the social media is very good at...

Buses. all the tv ads in the world. mute. >> but very expensive to do what you're talking. could be more expensive than the money they'll spend on television ads. >> bigger point here, which is everything we're talking about is using marketing and brain research that goes back to people like claude and the lizard brain and how do people respond in order to manipulate the electorate into thinking you're the right guy such that you have to do absolutely nothing that actually address ing the rampant corruption. and i guess as the awareness of this goes up, it's one thing if claude in 1988 knows h...

A texas-style mega panel. all with us here in austin. the politicians as we just saw with newt gingrich there, they are mastering the art of saying exactly the right things to manipulate the lizard brain while doing nothing to reform the tax code, trade policy, banking. have they just decided we're morons? >> right now, gingrich has painted the party as he being the true conservative. the rebel. the reality is, the republican party has been infiltrated and is dominated by conservatives. and the republican establishment rejects him. because he's simply not an effective leader. this is about new...

Time. and we don't hear it, because they want to hit the lizard brain. they want to convince people they are real conservatives. rick santorum wants to convince people that mitt romney is not a real conservative. and newt gingrich wants to throw bombs at everybody who is around him. >> the interesting thing, ari, when you look at the other side of the aisle and the housing t settlement, where he offers up billions of dollars for a trillions of dollars in fraud, you can't make that up. i'm still buying any house in america for $2,000. the advantage the president has is he can avoid the trade is...

Problems but an exchange of power between men manipulating the lizard brain of the electorate on their fear of some other thing. >> well, look. what we're seeing now in the republican contest is the lifeblood of the republican party, the energy of the republican party, the ones who come out and right. the far right, the conservative wing of the republican party. >> social conservatives. >> they care about choice and same sex marriage. >> they don't care about jobs? >> they do. but these are the issues that really motivate them cycle after cycle to get them to come out and vote. on the democrat...