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Paris Fashion Week A/W 2021: fashion for life after lockdown

Paris Fashion Week A/W 2021: discotheque chic to apres-ski sleek
Paris Fashion Week A/W 2021: discotheque chic to apres-ski sleek
Paris Fashion Week 2021 offered a wardrobe for life after lockdown, by brands including Chanel, Louis Vuitton, Hermès, Christian Dior and Loewe
Chanel A/W 2021
It’s no secret that a largely digital-only fashion week is a tricky event to master. Fashion shows function on suspense and anticipation, the expectation of an audience, the first foot on a runway, the inaugural beat of a show soundtrack, the force of the catwalk finale. It’s difficult to recreate this suspense through a computer screen. But for Paris Fashion Week A/W 2021, designers living in a city operating through a lockdown and strict curfew pushed on.

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"Hedonism Is Switched on": Jonathan Anderson on His Latest Loewe Collection

New York Times, and Japan’s
The Asahi Shimbun.
The idea was to reach millions of newspaper readers around the world, who are not part of the “fashion-focused audience” already familiar with his work at the house. “Why, as a society, are we scared of mass?” Anderson asks. “In fashion, we have rejected the idea of mass information or mass consumerism. We want it to go to one group of people. The fashion show is tailored to that, it is for one type of group of people only. Sometimes, that can mean it becomes an echo chamber because it doesn’t go outside of it.”

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