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From facebook. now, whether or not he actually knew that that was not authorized by facebook itself and whether or not he knew that cambridge analytica had used essentially a loop hole in facebook's system to obtain the data from unwitting facebook users remains to be seen. but he did invest roughly a million dollar in this project to obtain the facebook data from people who did not authorize that access. >> so, natasha, steve bannon arrives in the trump campaign in august of 2016. does he bring cambridge analytica in the door with him and puts it on jared kushner's desk? how did that work? >>...

Voter data, they did an experiment basically and they had 270,000 facebook users kind of consent to have their data taken by cambridge analytica, but there was a loop hole and cambridge analytica managed to obtain the voter data -- user data of 50 million facebook users. now the question is, was any that of data despite what the trump campaign says, was any that of data that was essentially siphoned off from facebook without users consent used during the trump campaign. that interview that brad parscale gave to 60 minutes how it was pivotal to the trump campaign victory could be discovered if ...

Attempted to kind of distance itself from cambridge analytica. they said they never used any of the raw data that cambridge had compiled for the campaign itself. they said they relied mostly on republican national committee voter files for that. but it is -- i think it is really important to remember that this was a -- this was the result of a $15 million investment by the mercers who were huge backers of the trump campaign and trump's presidency and steve bannon, of course, was on the board of cambridge analytica. they provided all this money to the firm in 2014 in an attempt to figure out ho...

Been waiting for them to admit it ever since. what the white house line is, we're looking for things that are practical. let's see what the states can do, let's change the conversation and let's get to this later. they don't want to say they're never going to look at this stuff. they're saying it's not possible right now. >> shepard: so what happens this time is what happens evenry time. it's what happened after new town, it's what happened after florida, after the pulse nightclub, after las vegas. it's what happened when luke widham, back in the day before there was a columbine, when he shot ...

A.b. stoddard is here from real clear politics. and mara eliason says the support is above water. democrats are for it, republicans are for it. it's all positive. but the nra is not for it. >> right. there's several proposals that the nra opposes that has 75, 80% and 90% approval. if people look at the polling on all of these issues, closing the gun show loop hole, closing the online sale loop hole, even banning the sale of some assault-style weapons, these numbers have spiked very rapidly even since the shooting in las vegas last year. really incredible momentum.