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Running sort of completely opposite styles of campaign. and trump is, as jeffry said, running a sort of quintessential, you know, divide and conquer whoever seems like its biggest rival. he attacks them and goes after them and tries to goad them into a fight. he calls jeb bush low energy. now he cracks about carson's religion. carson's response, and we saw this in the debates, too, is to be very placid, low key, genial, and let it roll off his back. and it's working for both of them, right, for now. it presumably can't forever, but what's fascinating is they are appealing seemingly to -- and y...

Ability ben carson, he is doing everything wrong, he had no name icing, no organization, he started without no dough, followed none of the rules. >> low key, doesn't speak in sound bytes. >> guess what happened. people like, respond. it counts a lot to be liked and trusted. what republicans are saying, we didn't know him. the more he hear him, they're going for it. his favorability ratings stay high. people are not turning on him. how long n it may last? i don't know, rights now he has defied gravity and every chattering head. >> the republicans say the more you tell us we're not supposed to l...

Some helped president obama in 2012 as well as a number of other candidates. her goal, one of her top aides is to tell me to cut through the politics. she has been dealing with the e-mail controversy and her aides hope this gives her a chance to talk substance and get attention of so many watching the debate. bernie sanders, her closest competitor taking a different approach. his campaign is a little more low key. you often have teams downplaying how prepared their candidates are. they say he has been reading up on the issues and has been doing some q& a, but not full on mock debates. his goal...

>> reporter: she has been preparing for the debate with help from aides and litigators from previous campaigns. she is hoping this will give her a chance to change the subject and really talk substance and get the attention of so many people who will be watching this debate. bernie sanders, her closest competitor here taking a different approach. his camp said it is more low key. there is always some expectat n expectations management going on. you have teams downplaying how prepared their candidates are. he has been reading up on the issues and doing some q&a. he is showing he is a serious ca...

Boring people are great. boring people make the best brain surgeons. they separate twins. >> you talking about carson? carson isn't boring. >> soft spoken low key. you want an exciting guy who wants to wage twitter wars or do you want a capable guy? >> i think you are using the wrong word for carson. what i think is boring is the talking points. they say the same thing over and over and over again no matter what you ask them. in my state it's like that drives me nuts. >> george washington wasn't a barrel of laughs. abe lincoln wasn't making shadow puppets. >> donald trump is like dating a stri...