Western Luxury Brands Are Entering a Risky Pact With China's Influencers
Just like celebrities, influencers come with the additional problem that brands have no direct control over their behaviour.
Source: thewire.in
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Western luxury brands are entering a risky pact with China's influencers - Jammu Kashmir Latest News | Tourism
Wuzhong (China), Nov 24: (The Conversation) French cosmetics giant L’Oréal has been going through a massive retail row in China after two leading social media influencers sold large quantities of the company’s beauty face masks to consumers while inaccurately claiming it was the cheapest deal available anywhere. Influencers Austin Li Jiaqi and Wei Ya regularly reach tens of millions of shoppers on their two e-commerce livestreams, and the November 11 “singles day” festival has become one of their most eagerly anticipated […]
Source: dailyexcelsior.com
Western luxury brands are entering a risky pact with China's influencers
French cosmetics giant L'Oréal has been going through a massive retail row in China after two leading social media influencers sold large quant
Source: northernirelandnews.com
Western luxury brands are entering a risky pact with China's influencers
A disagreement between L'Oréal and two leading Chinese influencers shows how brands can run into difficulties in the modern era.
Source: theconversation.com
Western luxury brands are entering a risky pact with China's influencers
French cosmetics giant L'Oréal has been going through a massive retail row in China after two leading social media influencers sold large quant
Source: shanghainews.net