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Chopard Unveils Its Collection of Novelties For Watches & Wonders: Featuring the Mille Miglia Classic Chronograph, new models for the Alpine Eagle collection, as well as reissued L.U.C timepieces.
The move will show other players they have to join as “it’s their moral imperative and it’s good for business,” said brand ambassador Julia Roberts at Watches and Wonders.
As watch brands try to become more sustainable, they turn to using upcycled and recycled materials for their newest watches.