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Luis Carlos Rabago Basset, Society Communications Director for Don Julio, Johnnie Walker, Smirnoff, Ketel One, Guinness, and more. In an exclusive interview Rabago talks about the effects of the pandemic in the business, success in the corporate world, and industry leading initiatives for drinking responsibly. Born and raised primarily in Mexico, Rabago recently moved from Diageo Mexico to Diageo North America. His unique background and ability to bridge cultural and language divides has been a major asset in helping Diageo make a meaningful impact in communities across the U.S. In 2017, Rabago spearheaded Diageo Mexico’s outreach to local communities that needed help rebuilding. This experience, among others, has been part of his passion for using his talents to make a meaningful impact. When he saw an opening for a role focused on supporting society at Diageo North America, he immediately applied, despite the challenges to make a career move at this stage ....