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Religion in advertising: A double-edged sword or smart move? In the backdrop of the use of religious angles and figures in advertising leading to negative fallout in the recent past, we ask experts if the practice is even needed to build brands and sell products Mumbai, April 13, 2021 Reference to religion or religious context in advertising is nothing new. But in recent years, many such ads with religious connotations have drawn severe backlash on social media, forcing creatives and brands to go on the back foot. The Tanishq ad that created a strong buzz on social media, or the ou...

Moumita Chaudhuri   |     |   Published 14.03.21, 12:44 AM You know it is poll season, when even the lover’s red, red serenade does not escape the hawk eye of political campaigners. Tumpa Sona, a new musical release about romantic and class aspirations of a young man, had barely become the most-hummed tune in these parts this spring when, spotting a winner, Red cadres made it their anthem. On February 28, supporters of the Left-Congress coalition pranced their way into Calcutta’s B...

Trinamool leader Derek O'Brien (File photo) KOLKATA: Trinamool Congress on Monday showcased eight central awards that Bengal had won from the BJP-ruled Centre to rebut Prime Minister Narendra Modi’s bad governance charge and called his “teleprompter performance... a bag of lies.” Derek O’Brien, the party’s Rajya Sabha MP, in a statement questioned the Centre’s intent, alleging that Bengal had already sent details of 2.5 lakh beneficiaries under the Pradhan Mantri Kisan Sammann Nidhi to the Centre, but no one had received anything. On Modi’s charge that Bengal had not utilised R...

‘Jai Shri Ram’ At Netaji's Birth Anniversary Function: Mamata Banerjee’s Shout Of Silence This round goes to Mamata Banerjee with her dignified refusal to deliver a speech to the chants of Jai Shri Ram at Netaji's birth anniversary function File Photo Anjana Basu 2021-01-25T13:28:21+05:30 ‘Jai Shri Ram’ At Netaji's Birth Anniversary Function: Mamata Banerjee’s Shout Of Silence outlookindia.com 2021-01-25T18:36:26+05:30 “Jai Shri Ram!” for a while that cry has been creeping into my consciousness beginning with when the first Hindu Rashtriya worker...

‘Ma Durga's grace helped me’: BJP chief JP Nadda after attack on his convoy in Bengal The Bharatiya Janata Party has questioned the Chief Minister Mamata Banerjee-led state government over the security lapse. File image: BJP National President JP Nadda Bharatiya Janata Party (BJP) National President JP Nadda said on December 10 that it was because of “Ma Durga's grace” that he was able to reach a party meeting, after his convoy was attacked with bricks and stones near Kolkata earlier in the day. "If I have reached here for the meeting, it's due to Ma Durga's grace," Nadda said. The sa...