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Look, omar today said there should be an ad boycott. she said advertisers should not support her show. carlson responded by saying, look, she's trying to shut me up but fox as my back. he says i am not a racist, but what he does promote is a form of white identity politics, an attempt to take back time, to go back in time. of course that's not going to happen, but that's what he promotes on a daily basis and he does that by targeting and demonizing people like ilhan omar. >> i want to bring in an op-ed writer for "the new york times." good evening, sir. you've been following this, i'm sure. yo...

Miles away the folks in this town would not have seen it, instead they caught it and saw it on the internet and were able through social media to correct this. this is something we all like to complain about social media a lot these days but it is this incredible corrective that epps could us honest. you had regular people who were the subjects of a false report keeping them honest. >> through so much for being here. let's take a quick break and then go to david zurowic. he's fired up about the ad boycott against tucker carlson. hear his perspective on tucker right after this. if you have psor...

Up to stop supporting his propaganda. joining me now in new york, angelo, what's the status of this ad boycott? you announced it months ago. >> we have had statements from 30 companies that have committed not to advertise on sean hannity's program. >> were they advertising to begin with? >> all of those were to begin with and other companies didn't start because they said there's too much controversy associated with it. even before the latest flare-up, fox's ad revenue was down 14%. it very much dovetails with the massive exodus of advertisers in august. >> why do you think it's appropriate to...

Same time another very powerful message is being sent by advertisers who are pulling out in a very big number. are they making a statement? >> yeah. you hear about that boycott. to put this in perspective, i haven't seen an ad boycott this big in television in four or five years. this is pretty rare to see at this .60 advertisers withdraw adds saying we don't want to be part of the o'reilly factor. some quiet remove their ads. what we are seeing is corporate america or at least some big companies try to take a position here and try to distance themselves from o'reilly. two questions arise. num...

Audience, a very loyal fan base and we actually sent a reporter out to watch the ocho ray l"o'r factor" and our reporter watched the show with a woman who is a big fan of the show and she said she was conflicted about watching it but she's still loyal to him and to his show. >> so he doesn't have top advertisers, david, but he does have the audience. does that mean he's invincible? >> he's damaged but not necessarily mortally wounded. it depends whether or not there is sustained outrage but fox has been able to place almost all of those advertisers on other shows and do make goods, whether or ...