Page 4 - Made Two News Today : Breaking News, Live Updates & Top Stories | Vimarsana

At trade shows and pass out business cards without spending money on a pricey booth. two, start a contest. contests can get customers involved with and excited about your product. three, be social. social media tools help a business connect with potential or current customers but stay specific in what you're doing and who you're targeting. four, reward local loyalty. offer a small gift or discount for referrals or repeat business. and, five, be a publicity hound. contribute bi-lined articles to the media. try helpareporter.com that helps journalists find experts. still to come, we answer you...

The whole thing started as a joke. >> reporter: the world's largest gummy bear was only supposed to be a stunt. >> the first ones were made literally in my apartment. >> reporter: but the gag gift derek lawson made for his brother has piqued the interest of millions. >> we started out by making one, we took that money, made two. then four, and now we can make upwards of 3,000 a day. >> reporter: weighing five pounds and standing almost a foot tall, the world's largest gummy bear, which calls raleigh, north carolina, home, certainly lived up to its name. >> it's unique in and of itself. even if...