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Advertising platform Magnite buys SpotX from RTL for $1.17 bln

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BERLIN — U.S. advertising platform Magnite has agreed to buy video advertising group SpotX from European broadcaster RTL Group for $1.17 billion, it said on Friday, aiming to create a leading interactive advertising platform.
The purchase price comprises $560 million in cash and 14 million shares of Magnite stock, RTL said.
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Advertising platform Magnite buys SpotX from RTL for $1.17 bln Back to video
The combination of Magnite and SpotX will bring together the best CTV technologies and teams at a critical time, Magnite Chief Executive Michael Barrett in a statement.

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Advertising platform Magnite buys SpotX from RTL for $1.17 billion

By Reuters Staff
2 Min Read
BERLIN (Reuters) - U.S. advertising platform Magnite has agreed to buy video advertising group SpotX from European broadcaster RTL Group for $1.17 billion, it said on Friday, aiming to create a leading interactive advertising platform.
The purchase price comprises $560 million in cash and 14 million shares of Magnite stock, RTL said.
The combination of Magnite and SpotX will bring together the best CTV technologies and teams at a critical time, Magnite Chief Executive Michael Barrett in a statement.
CTV technologies integrate internet and interactive digital advertising services into smart TVs and receivers.
“Ad-supported CTV is just beginning to draw budgets from linear TV and we will be well-positioned to participate in the strongest segment of industry growth for the foreseeable future,” Barrett said.

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