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>> welcome back to "caught on camera". i'm contessa brewer. the web has as many viral video s as there are people to make them. ought to be pretty straight forward, right? not in this video, by a small photography company looking to get noticed. >> we decided to shoot a machine and just take a tote photo in as complicated a away possible. >> they created a photo machine that you can't take your eyes off. >> we used camera bodies, we used lenses, we used little tripods, large tripods. make stands. we used a conveyor belt which was kind of difficult to get your hands on. >> this is an amazing vi...

Tripods, large tripods. make stands. we used a conveyor belt which was kind of difficult to get your hands on. >> this is an amazing video. you have all sorts of actions causing other actions and you just can't believe that any one person could make all this happen as it's happening here. >> can you imagine like some mad scientist to put together this intricate system so he could take a picture. >> the term rube goldberg machine is a famous american who was known for -- >> getting from concept to reality takes more than six

Complicated a away possible. >> they created a photo machine that you can't take your eyes off. >> we used camera bodies, we used lenses, we used little tripods, large tripods. make stands. we used a conveyor belt which was kind of difficult to get your hands on. >> this is an amazing video. you have all sorts of actions causing other actions and you just can't believe that any one person could make all this happen as it's happening here. >> can you imagine like some mad scientist to put together this intricate system so he could take a picture. >> the term rube goldberg