Detailed text transcripts for TV channel - MSNBC - 20130921:09:41:00
Designed not by the toy industry but by an entrepreneurial midwestern family who built a business out of their basement. >> this started from weekend project with my daughters and that's when they say dad, this is so cool. >> the family posted how-to videos on you-tube to sell it online and assembled rainbow loom kits from their home. >> i would put rubber bands in the bags. >> they had so many orders to fill, they had to install an elevator to get boxes up to their garage. >> it's very mind blowing because we didn't realize that this product would get so big so fast. >> and when michaels stoc...